Almost every day I hear and see people talking at conferences and on the internet about the importance of high rankings in the search engines. Yet the strategy most people use for their Search Engine Optimization (SEO) is mostly based on guessing, outdated knowledge, advice from 'gurus' and random results in the past. You don't want something as important as your SEO strategy to be based on guesswork, right?
Target audience
Both people new to SEO and those who are more advanced in SEO (but no experts yet).
In this 45 minute presentation you'll learn more about myths on topics such as:
- How PageRank is affecting your rankings
- Why you should (or shouldn't) link out to other websites
- Whether or not to use suffixes for your URLs
- How to easily steal valuable keywords from your competitors
- Why keeping your website up-to-date is important, but not critical
Armed with the knowledge you'll gain in this presentation, getting high rankings becomes easier and more targeted!
